Last Hurrah is a celebration-of-life platform that guides users through the entire end-of-life planning journey. Its mission is to help people create meaningful, joyful tributes that honor a person’s legacy. Drawing inspiration from Día de los Muertos and New Orleans jazz funeral traditions, the branding was designed to bring life to death — using a vibrant color palette and a subtle skull motif to strike a thoughtful balance between the beauty of life and the reality of loss.